They called it retirement. We call it your rebirth.
Sandy’s story continues! Stream her inspiring interview now.
Support the film sparking conversations across generations.
Just Beginning is more than a film—it’s a movement.
A powerful, soul-stirring journey that dares older adults and multigenerational communities to reimagine what’s possible when purpose leads the way.
At its heart are older adult protagonists, not fading into the background, but stepping boldly into center stage—uncovering meaning, reclaiming identity, and modeling what it looks like to live fully, freely, and on purpose.
This pilot film weaves deeply human, emotionally rich stories that spark reflection across generations—igniting buried passions, surfacing untold dreams, and healing wounds long carried in silence.
Why is this important?
Nearly half (47%) of adults ages 18-plus are concerned about being able to maintain a sense of purpose and relevance in retirement, including 41% of retirees. Yet, roughly the same proportion of retired adults (46%) admit they never gave any thought to planning for their personal fulfillment during retirement (i.e., things that make one happy) and four in ten nonretired adults (41%) don’t know when they will start focusing on it. (AARP 2024).
“For those of us in our platinum years, hitting 70, it’s time to ask: if we’re searching for purpose, maybe we need to be disruptors. And perhaps, it all starts with this film.”
— Sandra Bello, Bronx, NY
“this is multigenerational!”
— Bethany B., Brooklyn, NY
About the creator
Through The Just Beginning Project, Klay S. Williams specializes in coaching older adults, guiding them through life transitions with clarity, confidence, and intention. His holistic approach blends spiritual wisdom with science-based practical tools, empowering individuals to uncover their true aspirations and align their lives with their highest potential. Through his work, Klay is dedicated to helping others live their most authentic, purposeful lives.
Klay holds a Master of Divinity from Princeton Theological Seminary and a Bachelor of Arts in Religion from Kalamazoo College.
As an author of two books, There Is Only Plan A – A Journey Toward Self-Discovery and Renewed Purpose and 365 Plan A Nightly Meditations, Klay S. Williams shares his insights on purpose and transformation with a wide audience. He has spoken globally for prestigious organizations including Google, The Kraft Heinz Company, Dress for Success Worldwide, Lululemon, Airbnb, AIG, BlackRock, and more.
Klay’s on-air presence and subject matter expertise have graced platforms like Forbes, BOLD TV, Fox Radio, iHeartRadio, C Suite Network, Fox5, ABC7, Deepak Chopra Media, HumanFitProject, Thrive Global, The Wall Street Journal, and The New Yorker.
Klay is the founder of Champagne Toast Media LLC, a company dedicated to storytelling and tech products that celebrate the richness of human complexity. He is also the founder of Plan A Enterprises LLC, the thought leadership platform at the core of his transformational work.